Bachelor of Arts in Multimedia and Mass Communication (BAMMC)

First Year BAMMC

1. Effective communication –I
2. Foundation course –I
3. Visual communication
4. Fundamentals of mass communication
5. Current Affairs
6. History of Media

1. Effective communication –II
2. Foundation course –II
3. Content Writing
4. Introduction to Advertising
5. Introduction to Journalism
6. Media, Gender & Culture

Second Year BAMMC

Any one elective to be selected by the learner for Subject I
1. a. Electronic Media-I
b. Theatre and Mass Communication
c. Radio Program Production-I
d. Motion Graphics and Visual Effects –I
2. Computers and Multimedia-I
3. Introduction to Photography
4. Media Studies
5. Film Communication-I
6. Corporate Communication and Public Relations

1Any one elective to be selected by the learner for Subject II
1. a. Electronic Media-II
b. Theatre and Mass Communication
c. Radio Program Production-II
d. Motion Graphics and Visual Effects –II
2. Writing and Editing for Media
3. Media Laws and Ethics
4. Mass Media Research
5. Film Communication II
6. Computer Multimedia II

Third Year BAMMC

1. Copy Writing
2. Advertising & Marketing Research
3. Brand Building
4. Agency Management
5. Direct Marketing & E-Commerce
6. Consumer Behaviour

1. Digital Media
2. Advertising Design (Project)
3. Advertising in Contemporary Society
4. Media Planning & Buying
5. Advertising & Sales Promotion
6. Entertainment & Media Marketing

1. Reporting
2. Investigative Journalism
3. Features and Writing for Social Justice
4. Mobile Journalism and New Media
5. Journalism and Public Opinion
6. New Media Management

1. Digital media
2. Newspaper and magazine design (project)
3. Contemporary issues
4. Magazine Journalism
5. Fake news and fact checking
6. Television Journalism