Bachelors of Science in Luxury Brand Management (Bsc LBM)

FIRST YEAR ( Semester I, Semester II)

SEMESTER I :

Sr no Course Title Credits
1. Introduction to the Luxury Sector 2
2. Principles of Business Management 2
3. Marketing and Strategies 2
4. Fundamentals of Computer Applications 2
5.

Computer Applications Laboratory for Brand

Management

2
6. Business Communication Skills 2
7. Digital Productivity & Career Development 2
8. Luxury Market Trends & Analysis 2
9. Introduction to Accounting for Brand Management – I 2
10. Indian Knowledge System 2
11. Professional Skills Development 2
Total Credits 22

SEMESTER II :

Sr no Course Title Credits
1. Luxury Consumer Behavior 2
2. Digital Marketing and New Media 2
3. Web Development 2
4. Web Development Laboratory 2
5. Business Mathematics 2
6. Introduction to Entrepreneurship 2
7. Business Analytics Laboratory 2
8. Introduction to Accounting for Brand Management – II 2
Total Credits 16